1. Make sure your Twitter profile has been active, consistently, for the past two weeks.
There’s this cryptic bit of advice from Twitter: “Before you apply, take a look at your account to make sure it’s ready.”
What does “ready” mean exactly?
It’s hard to tell, but one possibility might be that a “ready” profile means an active profile.
When I first heard that Twitter was allowing users to request the verified badge, I wanted to do it right away. The only snag: I realized I was in a bit of a Twitter lull and hadn’t posted for a couple weeks. So did a bit of work:
2. Link to other verified Twitter accounts in your bio.
This one seems to give a bit of social proof to one’s chances of being verified. Within your Twitter bio, you can @-mention any other profile on Twitter. Bonus: It’s a good practice for writing a great Twitter bio that helps you gain more followers.
If you’re an individual, you can add your current employer, past employers, or connections you have with other members of the Twitter community (“husband to @mywife” or “building a product with @partner”).
3. For organizations, add numbers and specifics to your Twitter bio.
Put your best foot forward by being a bit self-promotional about what you achieved. Here are a few ideas:
- +3 million customers and counting
- We’re a $10M startup …
- Member of the INC 5000
- celebrating 25 years in business
4. For individuals, use the biggest job title you can in your bio.
Similar to the above tip for organizations, this one requires that you sell yourself a little. Before I reached out to Twitter, I had my profile listed as “Content @buffer.” I changed it to “Director of marketing @buffer.” Here are a few other semantic changes that might spark some ideas for you:
- Content marketer = Published at @TNW and @Lifehacker
- I run a blog = Founder of @ProBlogger
5. For people profiles, add a cover photo that shows you doing something important.
For a long time, I had used an inspiring quote as my cover photo. It looked pretty nice, I thought (thanks to Canva). But it wasn’t quite as powerful or descriptive of a person of “public interest.
6. In your “why I should be verified” paragraph, write your pitch with empathy for the Twitter community.
It’s spot-on advice for filling out the Twitter verification form and writing the paragraph about why you should be verified. Show an interest in how your being verified can help the Twitter community. Does it help your audience find you easier? Are you often confused with others and are keen to help improve that experience? Are you a business who wants to provide great, fast, trusted support to your Twitter audience?
7. Be exact with the location in your bio.
I’ve seen a lot of clever, original ways that people have used their location field in the Twitter bio. At Procareerclub, since we’re a fully remote team, we list our location as “Worldwide.”
Other people have chosen a humorous path. My all-time favorite is “Location: Spaceship earth.”
It’s very possible that the location field doesn’t matter much. I didn’t want to take any chances.
8. Choose a variety of links to submit.
Submitting the Twitter verification form reminded me a bit of applying for a job. I wanted to give people the best, broadest sense of how I could be a fit. As a writer, this often means submitting links from a variety of sources where you’ve been published. For Twitter, I went one step further and added conference speaking engagements (both ones from the past and from the future).
Generally-speaking, share as many positive mentions of you or your business, from as many big sources as possible. This could be:
- Bylines from major websites or publications
- Author pages at major websites or publications
- Press you received from major publications
- Speaking engagements
- Company profiles
9. You must submit at least two links. Be sure you submit the maximum five links.
Though Twitter lets you submit only two links, you definitely want to maximize this by filling in links for all five spots. Be creative (see the list above).
10. View the list of recently verified users for inspiration
This is one that I wished I had found earlier. The Twitter account @verified follows all the verified accounts on the network. If you click over to their “following” tab, you can see a list of everyone who has recently been verified. The full list is over 215,000 people and companies.
You can scroll this list for ideas and inspiration for what might be worth trying to get verified.
One thing you’re likely to notice: There’s a lot of variety! It seems there might not be any one right way to get verified. My best advice would be to find people or organizations that might be similar to you and take some learnings from the way they pitch themselves.
Another thing you might notice: You don’t have to have thousands of followers to get verified. There are many, many verified profiles with 2,000 or less followers. Don’t let follower count stop you from applying for verification!
Why It’s Important to be Twitter Verified
There are likely to be a lot of obvious benefits to having a verified status on Twitter.
- You might get more followers
- You’re bound to gain trust and respect from the community
You have one more data point on your being